Pay TV in Brazil has grown considerably over the last few years; reaching today an audience of more than 60 million viewers. And with a mandate to produce three and a half-hours of original content in prime time every week, plus private and public incentives to finance them, television production is at an all-time high, and in a virtuous cycle of content creation.  However, Brazilians have no tradition of producing long form, that is, the format Pay TV is mostly made of. So we’ve embraced this challenge as a mission and determined to cultivate a new generation of screenwriters, in 2012 we created a writer’s development program. Every year since then we sponsor a new group of mentors to teach in Brazil. They are the crème de la crème of screenwriting in the most important entertainment industry in the world: successful creators, writers, show-runners, and managers actively working in US television. And they are generous enough to share with Brazilians their expertise, knowledge, and a wealth of experience.



Our goal is to identify original ideas and transform them into great plots and scripts, ready to be presented to the market, eventually being produced by any of the Globosat channels. We try to enable and inspire Brazilian screenwriters to master their creations and generate meaningful entertaining stories with complex and interesting characters.  In a way, we are slowly transforming the entire entertainment industry in Brazil.



The first edition of our writing development program, Programa Globosat de Roteiristas, happened from January to March of 2013. We kicked off with four intense days of McKee’s Story Seminar, with 250 students, and an astonishing 99% approval rate, which we are very much proud of. We followed the program, reducing the group to 40 students and 12 projects, to be worked hands-on by a group of amazing and talented mentors in a 5-day workshop: Marta Kauffman (Friends), Barry Schkolnick (The Good Wife, Law & Order), Dan Halstead (Mad Men, The Sopranos, Breaking Bad), and Anthony Zuiker (CSI). Finally, all writers had the chance to pitch their projects to Globosat channels, and 5 of them were picked up for development: Meu Amigo Encosto, O Segredo dos Seus Olhos, Um Belo Dia Resolvi Mudar, Neyla and O Facilitador. Five approved projects out of an original 12 assure us we are on the right track to help the market mature. Globosat, the leader in pay TV, producer Panoramica and curator Jacqueline Cantore have been visionaries in this partnership and are committed to nothing but excellence and quality entertainment. The results will soon be shown on the air.



In January of 2014 we launched the second edition of our screenwriting, ProgramaGlobosat de Roteiristas, and once again we received nothing but praise and recognition. We kicked off at the end of January again with the guru of screenwriting, Robert Mckee, this time around lecturing this Genre Seminar to a bigger audience of screenwriters. It was followed by another series of lectures, panels and master classes in February by successful creators and showrunners, such as Darren Star (Beverly Hills 90210, Sex in The City) and Scott Buck (Dexter).


Genre kicked off the Program in four intense and highly informative days providing almost 400 screenwriters a unique immersive experience in Comedy, Love Story, Thriller and the premiere of an unforgettable TV Day. With his method, talent, and pragmatic and charismatic ways, McKee provided insight into the truths writers have to share as well as tricks of the craft and how to thrill, touch, and delight audiences through films and television. The core of Mr. McKee’s teaching is that writing stories is a method of making meaning out of life.


In February, it was time for our very busy and very insightful showrunners take the stage. In two unforgettable evenings, we met Darren Star and Scott Buck, who gladly took many questions of the audience in interactive Master Classes. They also dissected their success fulfranchises of American TV, identifying structural elements that made their work worldwide hits. During the day a series of panels with most important and most successful Brazilian writers gave us the “State of The Union” in television. The audience was in awe.


Our mentors are chosen with rigorous criteria. The experience audience and mentors have is dense, rich, treasured, unprecedent, and to our eyes, historic. The kindness and willingness mentors have in sharing their know-how and experience is unforgettable.





Robert McKee, a Fulbright Scholar, is among the most widely known screenwriting lecturers. He teaches an enjoyable and information packed 4-day, 32-hour intensive class to sold-out audiences around the world. McKee’s former students include 59 Academy Award winners, 214+ Academy Award Nominations, 170 Emmy Award winners, 500+ Emmy Award nominations, 30 WGA (Writers Guild of America) Award winners, 180+ WGA Award nominations, and 26 DGA (Directors Guild of America) Award winners, 52+ DGA Award nominations, (all participated in McKee’s course before or after winning their award; not all were awarded for writing).


He was profiled by Bob Simon of 60 Minutes for CBS news, and CNN recently did a profile and review of McKee and the Story Seminar. Since 1984, more than 100,000 students have taken McKee’s course, at various cities around the world: Los Angeles, New York, London, Paris, Sydney, Toronto, Boston, Las Vegas, San Francisco, Helsinki, Oslo, Munich, Tel Aviv, Auckland, Singapore, Barcelona, Stockholm, São Paulo, Colombia, Beijing, Rio de Janeiro, Moscow, and many more. The notable writers and actors such as Geoffrey Rush, Paul Haggis, Akiva Goldsman, William Goldman, Joan Rivers, Meg Ryan, Rob Row, David Bowie, Kirk Douglas, John Cleese, Steve Pressfield, among many others have taken his seminar.



Marta Kauffman is co-creator of Friends, an iconic series in the history of television. Originally broadcast by NBC, Friends has been exhibited in several countries and continues to be shown in reruns, maintaining a large audience even long after its last episode in 2004. In 2011, Marta created Five for Lifetime channel, a TV Movie that tells five stories focused on breast cancer. In 2013 a second TV Movie with “Five More” stories (Call Me Crazy). 



Dan Halsted represents major film and television screenwriters and directors. His Manage-ment company manages talent behind hits such as Mad Men, Breaking Bad, Royal Pains, and The Sopranos. Most recently,  one of his young talents was co-author of Beasts of the Southern Wild, nominated for an Academy Award for Best Film. Dan Halsted icurrently has a first look deal with Fox Television Studios to develop a TV series.



Barry Schkolnick has been writing and directing TV series for more than 20 years. But it was Law & Order that brought him the highest praise. He wrote 15 episodes for the show and was nominated for the Writers Guild of America Award. Schkolnick has recently co-directed USA Network’s In Plain Sight and was a screenwriter for CBS’s The Good Wife. He is currently part of the screenwriting team for the show Unforgettable, also on CBS. 



Not only did Anthony E. Zuiker develop a blockbuster television series with CSI; he built an entertainment empire that transformed television programming and advertising as we know it. He created the most watched series in the world. And Anthony shares his journey from a down on his luck kid from Las Vegas to television luminary in inspiring and motivational lectures.



Scott Buck began his TV career writing for such network sitcoms as COACH and EVERYBODY LOVES RAYMOND, before making the move into premium cable. He served as Co-Executive Producer on HBO’s SIX FEET UNDER, and was noted for writing the controversial “That’s My Dog” episode. He then worked for HBO’s ROME as Co-Executive Producer before moving to Showtime’s DEXTER, where he worked for seven seasons, the final three in the position of Showrunner. He has been nominated for seven primetime Emmys and six Writers Guild of America Awards, and has twice been honored with Peabody Awards. He is married to actress Dianna Miranda. They have two children.



In his early 20’s Star was asked by FOX to create a series set in the world of high school. The result was “Beverly Hills, 90210” which became one of the longest-running series in television history. Following the success of “90210” Star created “Melrose Place”, another long-running TV triumph. Star brought “Sex and The City” to HBO with its adult tone and cinematic style, setting out to push the boundaries of comedy on the small screen, and that remains one of the most influential and popular series of all time, and made way for two successful feature films.