In the media world we often say that content is king and nothing replaces a good idea. No matter how innovative the medium, technologies and modernities become, it will always come down to a concept originated from thought, and sparking synapse sensations. It’s what distinguishes us from the earthworm: analysis, criticism, theory, thought, and creative banter around ideas. For us it’s the intelligent debate that is king, and also an imperative and civic right. It’s what got us started here at this company one late spring day while driving down the Pacific Coast Highway, while questioning “new” and “old” media, the civic role and education. We came up with this non-profit organization, a collaboration effort to put our ideas into actions. We called it Global Civic Media.